In 2000/2001 the high street pharmacy chain moved to relaunch their own brand offering which up until that point lacked cohesion and a clear brand strategy.

Initially our role was to help establish packaging brand guidelines that would work across the vast array of product types and categories, whilst retaining clear and identifiable brand cues for the consumer.

Since then the own brand packaging has been through two updates and we have helped roll out designs for over 400 products.

The programme has seen marked increases in own brand sales and we continually work with Numark to bring new lines to market.

"I’ve been working with Factor Design for nearly 4 years on the pack design for our large and varied range of own label products for retail pharmacy. Their down to earth style and speedy response to requests has always proved the guys to be easy to work with – their competitive prices are also very popular! Numark are often complimented on the attractive packaging which must mean that I’m not the only one who thinks they’re doing a great job. I would have no hesitation in recommending them."

Helen Groves
Brand Controller
Numark

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